Beyond the Bay
Inside every firehouse bay, we’ve solved the world’s problems a hundred times over. It’s where we celebrate victories, mourn losses, and share dreams we’ve never dared chase. Beyond The Bay Collective is for those ready to change that. We’re a movement of firefighters-turned-founders, first responders building second careers, and not just talking about it. If you’ve ever sat in a bay dreaming of “what if,” this is your sign to go after “what’s next.” Let’s build it together… beyond the bay.


Mark T. Sullivan
Founder, Beyond The Bay
Mark T. Sullivan has spent over 27 years running calls in Metro Atlanta—but his greatest mission is helping firefighters run toward their dreams. As a Lieutenant, national speaker, and founder of multiple successful businesses, Mark knows what it takes to turn bay door conversations into real-world wins.
From building one of Atlanta’s top creative agencies to launching the first all-natural post-fire detox soap, he’s proof that your future can be bigger than your next shift. Through Beyond The Bay, Mark is inspiring firefighters to build the life they’ve been talking about—one bold step at a time.
Our Story
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This Is Us In Numbers
$355M
Clients’ Income during the Last Quarter
10+
Business Partners in Over 30 Countries
27
Years of Experience
5
Industry Awards